TEAM VERITREAD

SYNOPSIS

Veritread came to us with one goal in mind and that was to make their customers aware of their carbon footprint; in terms of their shipping activities with their heavy equipment transport. Many ideas were brainstormed on how to go about accomplishing this task, which led us to formulate an equation that would calculate how much carbon is being outputted by each shipment that they take on and how much money in carbon credits would be needed to offset that carbon that was generated during transport. We generated this equation from data that was given to us by Veritread and research that we did on the internet to find averages about trucks that transport heavy equipment.

We found out that from our research trucks used for logistics will range from about four to eight miles per gallon so in our original equation we used eight mpg, later on after talking to Veritread again they lent us more data. After careful consideration and time with the data, we deduced that with their operations, they get more on the side of four miles per gallon and adjustments to the equation were made. We took this equation to Veritread and they liked our idea of showing visually how many carbon credits it would require to offset or absorb the amount of carbon produced during the transport and we even suggested to use how many trees it would take to offset the carbon emissions.